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It's Time to Add to Your Platinum Jewelry Wardrobe

Some of the big, new trends this season are platinum charm bracelets and necklaces with tiny drops, shimmering all-white designs mixing platinum with pearls and diamonds, and bold, new looks with exciting textures and surface treatments that are contrasted with smooth, polished finishes.

Because of platinum's superior strength, designers can conjure up deceptively delicate, lacy designs that are actually very durable and strong. For example, if you love the romance of the Victorian period, this is the year for you! Choose from filigree drop earrings, necklaces and pendants with floral, leafy designs or wide, openwork rings accented with tiny diamonds.

Would you like to create your own heirloom? Nothing could be more meaningful than an expression of faith or love interpreted in the most precious of metals. Choose from our large selection of crosses, Stars of David and hearts in all-platinum or with gemstone accents. Wear them on platinum chokers, long chains or as charms on whimsical platinum link bracelets.

For the best choice in everyday luxury, you can't go wrong with platinum earrings. The newest designs range from tiny star or flower studs, mid-sized half-hoops or dangling drops all the way to oversized hoops for a bold fashion statement. And the best part? No worries about allergies! Platinum's 950 purity level solves the problem of sensitivity. Thinking of resetting a favorite gemstone? Know that a platinum setting is superior in longevity and strength. Bring in your diamond, ruby or sapphire and let us show you how to refashion it into a dazzling new platinum design. Whether your taste is traditional or contemporary, your new ring or pendant will reflect your personal style.

Platinum's elegance, durability and beauty make it a perfect choice for jewelry of all kinds.