What do you mean, your guy doesn’t buy you jewelry???
Why MEN don't buy their partners (women/girlfriends/wives/sigOthers or whatever) any jewelry!
There can be a lot of reasons he doesn't buy you jewelry for occasions and believe it or not, you're probably to blame, if not fully, at least partially. Most guys have a hard time coming up with gift ideas anyways, but jewelry, wow, that's tough. When a guy buys a gift, he wants to be a hero, he wants to get it right, he wants to be recognized for his efforts. With the purchase of jewelry, guys can be wrong in a zillion different ways.
Wrong color gold, wrong gemstone, wrong size diamond, wrong size ring, wrong shape diamond, wrong thing (you love bracelets, don't like earrings, or vice versa. Many times, a guy has tried to buy something in the past and gotten it wrong (easy with all these choices), and you let him know it was wrong; or were disappointed; or threw it against the wall. OUCH, that's a bruised ego to the ninth power!
Sometimes he got you something that was the wrong size & it ended up being a big deal to make it right, thus, becoming a hassle & the hero has to "make it right." Maybe he just got you something that was off mark & you let him know. Can you think of an instance where something like this happened? (email me with these, I'm curious!)
Any of these situations can make it "painful" for a man to purchase jewelry. If it's painful OR he feels he can't WIN, he won't play the game. He won't go online & shop for you, won't go to a jewelry store, because he associates buying you jewelry with NOT WINNING.
You need to help him win. He wins, you win, we all win. Make him the hero & you'll get his appreciation, everytime.
How can I change this situation??
Believe it or not, the jewelry industry has spent zillions of bucks trying to figure out who's buying what, when, where & for how much. We work together to come up with amazing promotions to make it easy for guys to come up with reasons to buy jewelry. Whether for Diamond Stud Earrings, Solitaire Diamond Necklaces, Three Stone Diamond Rings (past/present/future), Diamond Engagement Rings and on and on.