SIGN IN YOUR ACCOUNT TO HAVE ACCESS TO DIFFERENT FEATURES

FORGOT YOUR PASSWORD?

FORGOT YOUR DETAILS?

AAH, WAIT, I REMEMBER NOW!
Need Help? Call 800-421-0200
  • MY ACCOUNT
  • COMPANY
  • BLOG
  • LOGIN

Jewelry Factory - North Hollywood, CA

Build your Custom Jewelry
  • No products in cart.
  • Home
  • About Us
  • Contact Us
  • News
  • Police & Fire Dept. Jewelry
  • Engagement & Wedding
  • Motorsports Jewelry
  • Jewelry Cleaning
  • Categories
  • Cart
  • Home
  • Uncategorized
  • Lucky Charms’ Limited-Edition Cereal Features Diamond-Shaped ‘Magic Gems’
 
Howard
Thursday, 21 July 2022 / Published in Uncategorized

Lucky Charms’ Limited-Edition Cereal Features Diamond-Shaped ‘Magic Gems’

A 15-second commercial for Lucky Charms breakfast cereal reveals the magical story behind the new rainbow-speckled, diamond-shaped marshmallow charms that have been added to the limited-edition summertime rollout.

The "Magic Gems" commercial opens with two young explorers looking for Lucky the Leprechaun in a dense jungle.

"Where's Lucky," asks the boy.

"I know he's around here somewhere," answers the girl as he she peers down the void of a hollowed out tree stump.

The camera's point of view dives deep underground, where we see Lucky collecting a gleaming white Magic Gem to help him navigate a goblin's den.

Lucky says, "Rainbow Gems, you are the spark with your rainbow sparkles. I can see in the dark."

The back of the cereal box explains the fantastical backstory, that "Magic Gems have been stowed away in the goblin's den for centuries and hold the power of rainbow vision to see in the dark, helping whoever finds them navigate their way through the darkest of places."

As generations of Lucky Charms fans already know, the cereal contains colorful marshmallow charms, each of which bestow upon Lucky their own special powers: hearts (power to bring things to life), shooting stars (power to fly), horseshoes (power to speed things up), clovers (luck, but you never know what kind of luck you’ll get), blue moons (power of invisibility), rainbows (instantaneous travel from place to place), balloons (power to make things float) and unicorns (power to bring color to the world).

Food reviewers have generally given the "Magic Gems" edition of Lucky Charms a collective thumbs up, although they agreed that the taste of the rainbow-speckled, diamond-shaped "gem" was indistinguishable from the other marshmallow charms.

It's hard to imagine that Lucky Charms is celebrating its 58th year in the General Mills lineup.

The sweet treat was a conceived by product developer John Holahan, whose prototype was a mixture of Cheerios cereal pieces mixed with chopped up fragments of his favorite candy — Circus Peanuts.

According to General Mills, Lucky Charms debuted in 1964 with oat cereal in the shapes of bells, fish, arrowheads, clovers and X’s, complemented by marshmallows in the shapes of green clovers, pink hearts, orange stars and yellow moons.

Today, the marshmallow pieces in Lucky Charms are officially called “marbits.” Of the original marbits, only the pink hearts remain.

Trivia: Lucky the Leprechaun was replaced in 1975 by a character named Waldo the Wizard. Waldo's gig didn't last long. Lucky reclaimed his spot less than a year later.

Credits: Lucky Charms box photo via luckycharms.com. Lucky Charms commercial screen capture via Youtube / 325 Entertainment.

What you can read next

Music Friday: Marty Raybon Tells the Story of a Young Couple’s ‘Cracker Jack Diamond’
May’s Birthstone: 77 Emerald ‘Leaves’ Sprout From This Smithsonian Necklace
‘The Indian Blue’ Diamond Earns Top Billing at Sotheby’s Magnificent Jewels Sale

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

Recent Posts

  • Strength of Jewelry, Apparel Segments Bolsters Black Friday Sales Success

    0 comments
  • Taco Bell Canada to Reveal Lab-Grown Diamonds Made From Taco Shells

    0 comments
  • Super-Rare Fancy Vivid Orange-Yellow Diamond Earrings Headline Christie’s Sale

    0 comments
  • PA Man Reunited With Parents’ Wedding Rings Hidden in His Childhood Home

    0 comments
  • Topaz: November’s Birthstone Presents a Myriad of Vibrant Color Options

    0 comments

NEWSLETTER

Stau updated with our latest offers.

CUSTOMER

  • Shipping
  • 30 Day Return Policy
  • Blog

COMPANY

  • About Us
  • Police & Fire Dept.
  • Engagement & Wedding

FEEDBACK

We would like to hear from you with any feedback about our website or products.

SUBMIT YOUR FEEDBACK

FOLLOW US

  • Facebook
  • Twitter
  • Pinterest
© 2019 Jewelry Factory | All rights reserved.
  • About Us
  • Police & Fire Dept.
  • Engagement & Wedding
TOP