About us

Jewelry Factory

Our business grew when I, along with my wife and now business partner. My ex-presidency of the Universal City North Hollywood Chamber of Commerce and Zelda winning the prestigious Diamonds Today Award helped The Jewelry Factory gain recognition not just for crafting jewelry but also as a trusted brand specializing in law enforcement badge jewelry. 

Our expertise in jewelry appraisal and designing further solidified our brand’s reputation and it fills me with immense pride to say that since 2008, The Jewelry Factory has been consecutively voted “Best Jewelry” for 15 years consecutively by readers of the Los Angeles Daily News.

Our philanthropic efforts, including meaningful partnerships with organizations like Hands For Hope and the City of Hope, and more mirror our profound dedication to giving back.

Our Legacy

The Jewelry Factory was founded in Los Angeles, California, during the 1970s by my parents, Sam and Etta Spiegel, with the aim of creating special jewelry.

The 1900s

The Start

The Jewelry Factory's roots in the jewelry business began in the early 1900's in New York. Our firm was founded by Sam & Etta Spiegel in the 1970's in Los Angeles, creating Gold Coin Jewelry as Caretta, Inc. for chain & independent jewelry stores across the America.

The 1980s

The Growth

In the 1980’s, The Jewelry Factory relocated to North Hollywood bringing their expertise directly to consumers. 3rd generation Bruce Spiegel is a past president of the Chamber of Commerce and his wife/partner Zeda Dallas Spiegel is a past Diamonds Today Award winner.

The 1990s

The Expansion

In the 1990’s The company acquired a major producer of Law Enforcement & Fire Department mini badge jewelry. They became as well as national dealers for Ever & Ever Engagement Rings, Certified Lab Grown & Natural Mined Diamonds and a vast collection of Wedding Bands, Engagement & Anniversary Rings.

The 2000s

The Recognition

The 2000’s added additional expertise in Jewelry Appraisal & Computer Design, achieving Five Star ratings by Google & Yelp as well as ‘Best Jewelers’ by the Los Angeles Daily News’ Reader’s Choice Awards since 2008.


The Philanthropy

Our manufacturing in Virginia, Ohio, Louisiana & Texas insures the highest quality & sustainability for our American Made products. The Jewelry Factory & staff support many philanthropic causes including The City of Hope, Hands 4 Hope After-School programs & many more.